Branding

Hoopla branding icon orange small.png

We align your brand voice and visuals with your business goals and customer needs. We’re committed to setting your company or organization apart.

Brand Discovery

We like to start by getting to know you as well as your external stakeholders and/or potential customers. We often do this via focus groups, one-on-one interviews or surveys, to help uncover what makes you truly amazing—as well as any hidden challenges to your business. From our findings, we can build your core messages and a strategy for your marketing efforts.

Key Messaging

It's important to develop a few strong key messages around who you are, what you do and why you're different. We like to keep them simple and to-the-point, to make it easy for your team to weave them into internal and external communications—and to remember them! Simple messages also make it that much easier to achieve brand consistency and clarity.

Planning + Execution

We can develop and execute strategies based on your unique needs, and hone these efforts around your key messages, using the distinct voice of your brand. This includes narratives and calls to action that get noticed, reinforcing who you are and why you're special—and leaving your audience wanting more.

Brand Identity + Design

Ah, the visuals. We live for logo creation, website builds and dreaming up eye-catching collateral (web and print). We always include a brand + style guide with our completed work, to keep everyone on the same page going forward.

Digital Campaigns

Email campaigns and online advertising strategies that drive traffic to your website, phone lines and front door. 

Blogging + Op Eds

We blog and write regular columns for a number of clients, helping them achieve thought-leader status in their respective industries, as well as elevating their online image and relevance.